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Is Marvel Comics killing itself?

https://www.theatlantic.com/amp/article/527127/ argues it is, with excess titles and crossovers, frequent relaunches (for the ephemeral junkie hit of boosted #1 sales), and rotating artists. I follow very little DC/Marvel, but I did get into Runaways... which exhibited the latter two phenomena: rebooted numbering, making it hard to tell what volumes to get, and changing artists.

I hadn't thought too much of the latter, though grumbled; Sandman got a different artist every volume. But that might have been deliberate choice on Gaiman's part; I'm sure some history of Sandman would tell us. I think other Vertigo comics like Books of Magic or Lucifer had much more stable art (though how Lucifer was drawn within his comic varied quite a lot. Blond? Redhead? Who can say. But then, he is a cosmic entity.)

I'm disappointed to learn that even Ms. Marvel (the Muslim heroine) got a reboot treatment.

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