scientific posters should headline a result in plain language
A guy says standard poster sessions are terrible, especially for walking around and hoping for serendipity, because the posters are walls of text with some obscure question as a title. But they can be better! Make your interesting *result* prominent and easy to see, with simple details on one side and crunchier details on the other. Video jumping to the good bit (the first 11 minutes set the context).